CarSafe Invites ADRL Fans to Vote in $10K ‘Elite Hero Challenge’

February 21st, 2012 by Drag Illustrated

Richie Stevens (Photo by Ian Tocher; Click to enlarge)

The American Drag Racing League (ADRL) has always prided itself on interaction between its fans and competitors. In 2012, CarSafe and CarSafe Motorsports will help take that interaction to the next level.

CarSafe and CarSafe Motorsports announced Feb. 20, the introduction of the “CarSafe Elite Hero Challenge,” which will give one lucky driver the opportunity to win a grand prize of $10,000. Fans will be able to vote all season for their favorite driver at www.CarSafeEliteHeroes.com, and the driver who earns the most votes over the course of the highly-anticipated 2012 ADRL Tour will win the first CarSafe Elite Hero Challenge Trophy and the $10,000 prize.

CarSafe, which is the Official Extended Vehicle Service Contract Provider of the ADRL and an ADRL sponsor for the third year, is excited about the interest the challenge will create.

“The fans who attend ADRL races are some of the best of any sport,” CarSafe Owner Mark Eckman said. “CarSafe is always looking for fun new ways to interact and we want to contribute to the growing popularity of the ADRL and its drivers.”

Drivers won’t be the only participants with an opportunity to take home a variety of prizes. Just by voting, fans will automatically be entered to win an Apple iPad, a 50-inch Samsung plasma TV or a vacation package for four.

Fans will be encouraged to vote for their favorite driver at www.CarSafeEliteHeroes.com spanning the 2012 ADRL season, which runs from the season-opening CarSafe Dragpalooza VIII in Houston on March 30-31 through the World Finals VIII in Dallas on Oct. 19-20. The driver with the most votes will then win a trophy and $10,000 check.

Drivers who participate in the “CarSafe Elite Hero Challenge” will be given hero cards provided by CarSafe and all drivers are required to sign autographs in the CarSafe Elite Hero Booth for 30-45 minutes during each race weekend on the 2012 ADRL Tour, which spans 10 events at many of the nation’s most prestigious tracks. All participants must also display CarSafe decals on their race vehicle.

“This is an amazing program that CarSafe has put together and it will really give all ADRL fans a choice to let their voice be heard and win some great prizes in the process,” ADRL Executive Vice President Jeff Fortune said. “This is a remarkable sign of support for the ADRL and its drivers and we applaud CarSafe for this ‘Elite Hero Challenge.’”

Drivers who want to enter the “CarSafe Elite Hero Challenge” should e-mail Sam@MarketingforMotorsports.com or call (626) SJN-GLBL for more details. Teams requesting CarSafe-provided Hero Cards should send two photos and any info to be included along with the e-mail.