Tuning Up #55
Tuning Up
w/ Trent Salter
Trent Salter
It has been said that when it comes to the full burn of the summer race season that “mayhem has been achieved, boredom relieved” and this certainly represents the mindset of drag racers around the world. As this issue of Drag Illustrated takes a look at the various racing options across the country this summer outside of the standard major league venues, it is also our hope that we’re able to recognize the effort put forth by racers and teams competing within these series and circuits, and the struggle – mentally, physically, mechanically and financially – that is drag racing.
As the racing series gets into full-stride and racers have officially shook whatever offseason ailment may have been plaguing them thus far, and are doing there best to achieve their eighth- or quarter-mile goals – be it gaining points towards a coveted track or world champion, winning the big money, or simply setting new bests in speed and elapsed time. It goes without question that only those who have dedicated themselves to a passion-based sport or hobby like drag racing can truly appreciate or even understand what it takes to do this.
Hopefully, you’ve noticed the slick new protective poly-bag that this 54th issue of Drag Illustrated arrived to you in, which is simply a service we feel our readers deserve. We do our best here to deliver a magazine that would qualify for the “Best Engineered” and “Best Appearing” awards at any drag race, and this plastic sleeve will certainly help us achieve that goal. We appreciate the investment our loyal subscribers and advertisers have made in the pages of DI, and you deserve to get your copy in pristine, “hot off the press” condition.
Furthermore, our new poly-bag service will allow you to find a prize in the Cracker Jacks, just like when you were a kid. Premiering with this issue, DI will be providing you specialty product and service brochures, electronic catalogs, sales flyers, event calendars, and even product samples along with your monthly copy of the magazine. It is our intention to provide our hands-on “racing readers” with special discounts and, if possible, the first-look at new products and services. DI 54 carries with it a specialty product brochure from the fine folks at MSD Ignition, including their all-new programmable Power Grid. Learn more about it by checking out the four-page brochure, this month’s free prize in the Cracker Jacks.
Though this monthly treasure chest will be of great interest to our readers, it’s also a powerful tool for our advertisers to build their brand, grow sales, and even save money by taking advantage of our new co-mailing service. Here at Drag Illustrated we can get your direct mail collateral materials distributed to the industry’s most active buying audience – DI subscribers.
The drag racing industry and all of its competitors and hardcore enthusiasts provide an incredible degree of loyalty to product brand equity. Drag Illustrated is honored to showcase the drag racing world’s finest products and services every month on the pages of our magazine – both digital and in print – as well as on our new website at DragIllustrated.com, and we urging our subscribers to support these fine companies when it comes time to upgrade, rebuild, repair or get started. Hey, somebody has to feed the “go fast” addiction, right?
‘Nuff Sed!
